Wednesday, December 5, 2012

PPT presentation

this is my power point !!
check it out please :)
http://www.slideshare.net/Akari-H/social-media-marketing-15510033

statistics on my personal sites.

I use FB most among my personal sites such as Blog, LinkedIn, and Twitter. I found almost no one visited my blog since I skipped the first class and also I did not have any followers at first.

< page vewers>
yesterday → 2
today → 3
last month → 47
all time history → 112
Graph of most popular countries among blog viewers
< country >
mainly pepople from the united states







Image displaying most popular browsers< pageviews by browsers>                           
 
Internet Explorer

4 (66%)
Firefox

2 (33%)

  
 
Image displaying most popular platforms
< pagviewers by operating sysems >

 

Windows            4 (100%)

 

Wednesday, November 14, 2012

return on investment.

As we learned in the class, social media costs money and takes time. Thus, we should know how much return we can get from social media with the following orders. First of all, we need to create the beaseline, and then create activity timelines, which means you need to keep the record of all the things you are doing on social media. Then, we need to look at sales reverence to see differences between what you are doing on social media such as email, posting, and blogs. we need to consider not only sales but also transactions.

Tuesday, November 13, 2012

Twitter Chat

I had a Twitter account, but never tried something there. Therefore, I had almost no idea about how to chat on Twitter. Although it was my first time to chat ,and was really confusing and hard for me, I enjoyed talking with my classmates. I did not like that there were limited words I could write on, and that I had to put @twittername and group name all the time to reply. However, if I could get used to those systems, I thought it might be convenient because I could know who they are talking to. I think chatting on Twitter was better than I expected because time flied so fast. Thank you for a good experience!

class 2

(1)
Why is it important to market yourself?
It is because we can know the direct that we want to have in the career. Also, we will be sure how we want people to look at us in the workplace so that we can be successful. Marketing ourselves is to know ourselves objectively.

How can I build my brand online?
First of all, I need to want people to know that I am interested in building my brand online. Perhaps, it may be a easy way to let people know on Facebook or something like this. To expand the number of people who come to visit my brand, I would ask my friends on Facebook to share my online brand.

Tuesday, November 6, 2012

self introduction video

http://www.youtube.com/watch?v=Yu0CDXrHdZA&feature=youtu.be

As I said in the Video, I am very hard-working because I used to practice playing the piano every day no matter what. Also, I like to be busy and challenge myself so that I can know my limitation.
The reasons why I value social media are that many people, not only young people but also elderly people, use social media to connect with people.

Wednesday, October 24, 2012

About the case study

We discussed Facebook Marketing: A Comprehensive Guide for Beginners. We have found that there are three different ways that a company can market on Facebook, that is, pages, ads and groups. Personally, I think groups are the most effective way for the marketing because it is easier to control compared to the others. We can choose by ourselves which group to like and join, so we can pay attention to the advertisements that appear on our facebook more than the ones that we are not interested in. A "Landing page" is something your website visitors arrive at after clicking on a link.
we thought Coach is the best "landing page" because girls all over the world usually like to wear brands' clothes, but sometimes the clothes are too fashionable and we do not know how to wear. So, it is a good idea that they post some pictures that can show us how to wear well. Also, those pictures can stimulate our impulse to go shopping. On the other hand, we found the Starbucks page to be lacking because we can see people carrying the starbucks cups everyday everywhere, so they do not need to post the normal picture on facebook. Instead, if I were a page maker, I would show a history or background of starbucks so that people can know starbucks more. In addition, I would tell on facebook how to make a good coffee at home with starbucks beans. Moreover, I would show how each startbucks is different in a different country.

Wednesday, October 10, 2012

what I decided to follow on Twitter

(2)
(a) I have decided to follow Maybelline New York, Forever 21, Miranda Kerr, Olivia Palermo, and Abercrombie & Fitch because I am interested in fashion, so I thought these tweets would encourage me. all of these that I decided to follow are the world-wide famous brands and people, so I think I can know what is new all over the world very easily and quickly.
(1)
a) Why am I taking this class?
The reason why I am taking this class is that I thought social media is somehow related to my major, Global Communications. For example, facebook makes it much easier for us to communicate with each other on the Internet. In my opinion, we will need to use social media in the marketing plcae as the world gets smaller. Therefore, now it is so important that we can handle social media as we want them to.

b) What do I hope to get out of this class?
I did not even know about Blogger until today, and I also did not know that we can put individual social media all together. In Japan, only a few social media are famous, and it usually takes time for a certain one social media to become popular. Although my major is not marketing, I want to broden my point of view for the future. I want to learn how I can work not only with linguistic communications but also with social media communicationst to know how much social media can influence the marketing. At the same time, I want to know how we need to think stuff to target customers.

c) How do I plan to apply what I learn in this class?
I am still a colledge student and do not have any jobs yet. When I need to think about a job, I would like to consider well what I learn in this class. Now being able to speak English is not even special in Japan, and I think the time when we have to manage the social media comes soon. Therefore, I would like to prepare for it.

(2)
a) What do I think is Social Media?
In my opinion, Social Media is something that makes us communicate and connect with people easily. It helps us a lotIn the past, we did not have any such a conveniece device like Social Media, so we had some difficulties in business. However, nowadays, I am sure that we will have a better business because of Social Media.

b) Why are Social Networks important in the marketing mix?
Because I know people especially in the younger generation like to access to Facebook, Twitter, and something like these. In those Social Media, the information spread very quickly through their friends. That means people can advertise themselves in a short with a low cost. Thats is why I think Social Networks is important in the marketing mix.