Wednesday, October 24, 2012

About the case study

We discussed Facebook Marketing: A Comprehensive Guide for Beginners. We have found that there are three different ways that a company can market on Facebook, that is, pages, ads and groups. Personally, I think groups are the most effective way for the marketing because it is easier to control compared to the others. We can choose by ourselves which group to like and join, so we can pay attention to the advertisements that appear on our facebook more than the ones that we are not interested in. A "Landing page" is something your website visitors arrive at after clicking on a link.
we thought Coach is the best "landing page" because girls all over the world usually like to wear brands' clothes, but sometimes the clothes are too fashionable and we do not know how to wear. So, it is a good idea that they post some pictures that can show us how to wear well. Also, those pictures can stimulate our impulse to go shopping. On the other hand, we found the Starbucks page to be lacking because we can see people carrying the starbucks cups everyday everywhere, so they do not need to post the normal picture on facebook. Instead, if I were a page maker, I would show a history or background of starbucks so that people can know starbucks more. In addition, I would tell on facebook how to make a good coffee at home with starbucks beans. Moreover, I would show how each startbucks is different in a different country.

Wednesday, October 10, 2012

what I decided to follow on Twitter

(2)
(a) I have decided to follow Maybelline New York, Forever 21, Miranda Kerr, Olivia Palermo, and Abercrombie & Fitch because I am interested in fashion, so I thought these tweets would encourage me. all of these that I decided to follow are the world-wide famous brands and people, so I think I can know what is new all over the world very easily and quickly.
(1)
a) Why am I taking this class?
The reason why I am taking this class is that I thought social media is somehow related to my major, Global Communications. For example, facebook makes it much easier for us to communicate with each other on the Internet. In my opinion, we will need to use social media in the marketing plcae as the world gets smaller. Therefore, now it is so important that we can handle social media as we want them to.

b) What do I hope to get out of this class?
I did not even know about Blogger until today, and I also did not know that we can put individual social media all together. In Japan, only a few social media are famous, and it usually takes time for a certain one social media to become popular. Although my major is not marketing, I want to broden my point of view for the future. I want to learn how I can work not only with linguistic communications but also with social media communicationst to know how much social media can influence the marketing. At the same time, I want to know how we need to think stuff to target customers.

c) How do I plan to apply what I learn in this class?
I am still a colledge student and do not have any jobs yet. When I need to think about a job, I would like to consider well what I learn in this class. Now being able to speak English is not even special in Japan, and I think the time when we have to manage the social media comes soon. Therefore, I would like to prepare for it.

(2)
a) What do I think is Social Media?
In my opinion, Social Media is something that makes us communicate and connect with people easily. It helps us a lotIn the past, we did not have any such a conveniece device like Social Media, so we had some difficulties in business. However, nowadays, I am sure that we will have a better business because of Social Media.

b) Why are Social Networks important in the marketing mix?
Because I know people especially in the younger generation like to access to Facebook, Twitter, and something like these. In those Social Media, the information spread very quickly through their friends. That means people can advertise themselves in a short with a low cost. Thats is why I think Social Networks is important in the marketing mix.